First Look: Idio
TweetAs part of my ongoing series on Marketing Decision Management Solutions I got my first look at a new take on next best action systems the other day with the folks from Idio. Idio focuses on what...
View ArticleFirst Look: Experian Marketing Solutions
TweetI got an update on Marketswitch Optimization as part of my series on marketing decision management solutions. Experian positions Marketswitch Optimization for the most advanced stage of...
View ArticleFirst Look: Experian PowerCurve update
Experian’s PowerCurve platform was released in 2012 (I blogged about it here) and has been expanding and rolling out since then. It consists of a set of Data Management and Decision Management...
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